FOOD FOR THOUGHT
Philip Kotler:
“I’d like to point out three of the many factors that a growing number of companies should incorporate to their philosophy: 1 | 2 | 3
1. Sustainable practices:
More and more often, consumers will assess a company’s performance in terms of wise and efficient use of their materials and production processes. Negative criticism will fall upon those who are not careful when it comes to waste dealing, gas emission, nocive chemical products and the like.”
Source: Mundo do Marketing – Translated by PieReti."
2. Marketing ROI measurement:
The managing board will no longer put up with the use of marketing budget that is incompatible with adequate metrics. Companies have got many claimers of this capital and the Marketing Department will need to know how to allocate it accordingly.”
Source: Mundo do Marketing – Translated by PieReti.
3. Investments in product promotion are moving from traditional to online media:
It is evident that the efficacy of 30-second commercials has fallen and that the invested capital had better be destined to new and innovative media.”
Source: Mundo do Marketing – Translated by PieReti.
